Selected by the American color chart Pantone as the flagship color of 2022, violet has been omnipresent ever since. At the top of the list of chromatic audacity this autumn, violet is poised to dethrone pink.

Violet, lavender, plum, lilac, parma, mauve... purplish shades can be found in every 2023 collection.

Suits, dresses, sweaters, jogging suits and accessories... nothing can resist it. From head to toe, we wear it as a total look or as accents to tame the trend.

Purple is a deep color that's as chic as black, but more cheerful. It's easy to wear and can be matched with other warm or cool hues to suit your mood.

Every reason is a good reason to adopt and wear it this fall!