Tradition, with a twist.

This season, tweed is being rewritten. No longer stiff or prim, it's being reimagined with softness, ease and personality.

Think: frayed edges, fluid silhouettes, raw hems and unexpected pairings. This isn’t your grandmother’s fabric — it’s heritage, redefined.

The key to wearing tweed now? Don’t overthink it. Pair a tailored jacket with wide-leg jeans. Add a printed blouse under a classic skirt. Or go bold with a full plaid look that still feels relaxed.

Tweed becomes your base — not your finish. It’s your new everyday layer, the one that grounds bold colours, balances playful prints and softens silhouettes.

Classic doesn’t mean safe. It means timeless — with attitude.